THE EXQUISITE FASHION INDUSTRY OF PAKISTAN

THE EXQUISITE FASHION INDUSTRY OF PAKISTAN

One of the biggest import of Pakistan is it's fabric and outfits from it's ever changing Fashion Industry.Pakistan has produced many talented fashion designers who have showcased their designs all across the world from the ramp in Milan to Paris to shows in New York.Pakistan's Bridal Couture which highlights the detailed work of Pakistani craftsmen is very popular across the world.Every year launch of "lawn and cotton prints" is a big event through out the country.Pakistani fabric is one of the country's biggest export.In the last decade many new designers especially female designers have displayed their artistic talents all across the globe.

Maheen Khan is a famous Pakistani Designer who is famous for her clean straight cuts and bold embroided panels.She has presented her designs in many fashion shows through out the world.She launched her brand "Karma"with designer Deepak Perwani few years back.It displays formal evening wear and bridal wear.The detailed thread work along with dupka borders and zardozi work are greatly admired by the buyers.Maheen Khan launched her casual collection later on by the name of "Gulabo".Cotton kaftans and tunics displayed in "Gulabo" brand are inspired by traditional "truck art" of Pakistan.She works with bright hues and ascentric bead work.She has also designed T -shirts and hand bags through this brand.Maheen Khan's designs are not only popular in the country but she has a large clientele outside Pakistan.

Imrana Ali launched her design studio "Body Focus Museum" in Karachi and Lahore in the mid eighties.It was created according to the needs of working women,dresses were designed in silk

and jersey material which were elegant ,yet trendy.Her designs speak of elegance and beauty.Her designs are a regular at national and international fashion shows.

Huma Adnan and Amir Adnan is a husband wife designing duo,they launched their brand "Funk Asia" in various countries few years back."Funk Asia" has fast grown as a statement label,carrying exuberance of culture into razzle dazzle of red carpet glamour.

Rizwan Beyg is another talented designer who is famous for designing long "sherwani style" tunics with detailed bead and thread work.He has designed for Princes Diana,Jemima Khan and Princess Sarwat of Jordan.

The tale of Pakistani Designers is incomplete without the mention of Hassan Sheheryar Yassin.His brand HSY is traditionally bridal and formal couture wear.He has flagship stores through out the globe.

Bunto Kazmi is no doubt the epitome of the fashion industry.She has been in business for over 30 years now.Her kundan and dapka detailed ghararas and shararas with elaborate detailing is popular all across the world.Her designs are inspired by Mughal Era styles which feature "Achkans","Angarkhas"and "Farshi Ghararas".

Pakistan Fashion Design Council was created in the year 2006 with 30 initial members and now they have over 50 members.The main goal of this organization is to launch fashion shows in the country and also to invite fashion critics from international markets to promote Pakistani Designers.